This is the first installment of a series of posts relating to a real world SEO campaign that my company is currently undergoing. Track the progress of laneware.net's search engine rankings as we employ a variety of SEO techniques.

Well I've decided to finally sit down and spend some time trying to improve laneware.net's search engine rankings. The first place I started was with the keywords. I spent some time identifying the keyword phrases and incorporating them into the website.

Now laneware.net is a web hosting company. Being a realist, I knew that I didn't stand a chance showing up in the SERPS using broad keyword phrases such as "web hosting" and such. So I narrowed my keyword selection down by taking a more regional approach. Some of the keywords/phrases I decided to focus on include "buffalo web hosting", "buffalo asp.net hosting", "buffalo web design", etc.

With keywords in hand, I employed the following SEO techniques:

• Setup each web page to target a specific set of keywords.
• Included the keywords in the page header and description tags. 
• Made sure that the pages contained the keywords in the page content. 
• Used anchor links to internal pages where possible. 
• Used keywords in the H1 tags.

Once I had everything in place, I submitted the site to Google for indexing. A few days later, the website changes showed up on Google's SERPS. So how did I fair? Well I did a search for buffalo web hosting and laneware.net's home page showed up on page 5 in the results. That's pretty good considering the website didn't show up at all for those search terms prior to the keyword optimization. But then again, page 5? Who would ever find the site? So it looks like I still have work to do which is to be expected.